Social media marketing has changed the face of business forever. It seems that every day, there are more ways to reach your customers, either for acquisition or retention, through social media. That’s why you need top social media marketing experts in your corner.
However, “social media” is a phrase that’s tossed around a lot, but isn’t well-defined. For the most part, it tends to encompass any software, platform or other technological feature that allows interaction between parties using it.
For example, a website is not considered social media; but, having a blog on your website is a form of social media marketing. But again, blogs are not necessarily considered social media in and of themselves – although blogs can have social media features, such as a running Twitter feed or a Facebook “like” button.
Twitter and Facebook are the social media gold standards (although Twitter is technically a microblogging platform, its interactive abilities raise it to the level of social media). FourSquare, which until recently was considered a fun “game” where registered users check in to physical places around the world. But now it’s being looked at seriously as a way to attract customers to brick-and-mortar businesses, once lost in a sea of virtual companies.
Then there are sharing sites, like Digg, Delicious, StumbleUpon and Reddit, that allow you to bookmark things you find online and share them with those you’re connected to on those sites. They usually don’t involve a lot of interaction, but many find it’s the best way to filter out the noise on the web and get to the topics or websites that would interest them most.
And, of course, there are thousands of others out there looking to become the next Facebook, Twitter, Tumblr or FourSquare. They’re all using the buzz words of the moment, like user-generated, followers, friends and more. So the question becomes:
What does all this mean for your brand?
A lot of social media marketing “gurus” will either dazzle you with lingo, which makes you feel dumb, or throws your brand on every social media outlet on the Internet, which makes you look dumb. Neither of these tactics work – for you or your brand.
Let’s suppose that you are a local business in San Jose. Is social media relevant for you too or is social media marketing reserved only for big brands like Coca Cola. As a local business, you can differentiate your business from other if you use Social Media effectively. It could be overwhelming with so many platforms to manage content and updates, so you probably need a good San Jose Seo company to help you with social media and other seo activities to differentiate your business from many businesses in San Jose.
What you need is someone who will listen to you, evaluate your brand, see what your competitors are (and aren’t) doing, and create a customized social media marketing plan that fits your brand’s personality, your company’s goals, and your budget.
One of the most important elements of a social media campaign – and one that too many companies dismiss – is the visual branding. Now, that’s not just about logos. It’s about making your brand instantly noticeable across a wide array of social media platforms. And, that includes your company name and tagline as well. Everything has to be on target and consistent; it’s the only way you’ll get people to notice you.
Once you have your branding down and you’re on a bunch of social media websites, though, then what?
The single biggest killer of social media marketing efforts is abandonment. The second-most? Impersonal interaction. These two things hurt a brand more than any other when it comes to social media marketing.
You want to have timely posts and interactions on all of your social media platforms. The worst is when a customer comes to your profile and there’s dust gathering on it. No one wants to see that the last time you logged in or posted was weeks or even months ago. It is a huge turn-off.
But, at the same time, no one who decides to follow, friend or like you wants to be bombarded with special offers and other messages that amount to mini-advertisements. In this day and age of Internet usage, people want to know that someone is listening to them – and speaking to them – not just a spambot that’s yelling slogans.
It’s an investment of time and money, to be sure; but the ROI is tangible. Social media and Seo is heavily interlinked in digital marketing. If your social property appears on the first page; but you don’t manage your site effectively, it could hurt your business. How?
It’s the customer who rants about a problem, then turns around and is your biggest advocate after receiving prompt assistance from the person monitoring your account.
It’s the potential client who is looking for something – and seemingly out of the blue, you come to their aid with exactly what they need.
It’s the returning customer, remembering your brand after getting a kick out of what you have to say about something, even if it’s not related to your company.
There are so many ways to engage your past, present and future customers in a way that’s sincere, consistent and humanizing – and in the world of social media marketing, that’s the name of the game.