“Ok. I’ve got my website registered. Now I have to put content on it, and I know keywords are important. How do I choose my keywords? I have no idea where to start! SOMEONE HELP ME CHOOSE MY KEYWORDS!” That’s usually the train of thought people have when they’re new to building a website for their business. Luckily, we’re here to help you every step of the way.
First, let’s go over the basics: Why are keywords important for your website? Well, back in the day, when the world was full of only brick-and-mortar businesses, there was a finite number of ways for someone to locate your business – they could drive or walk past it; they could look it up in the phone book; or they could see one of your advertisements, whether in a publication, on TV, or by dint of you sponsoring an event.
But ever since the Internet became the way of the world, your customer base just became exponentially larger. These days, someone going online to look for a product or service has to begin somewhere – and that somewhere is a search engine. And, the statistics show that search engine is more often than not Google. “Google” has even become a verb – “Google it!”
The thing is, not only has your customer base grown – you’re now competing with every other business owner on the planet who’s selling the same product or service as you. And that’s where keywords come in – they help people find YOU, not your competition, whether that competition is local or worldwide.
You think you know your product or service really well, and you probably do – but when it comes to keywords, you have to think the way your customer does about your business, not the way YOU think about it. The way you describe your business is not the same as a customer would. This is why keyword research is crucial in constructing your website and building up its content.
Let’s say you own a local plumbing business. Simply having a website with your company name and contact information isn’t enough – you have to get people to come to your website in order to contact you. And, more specifically, you have to weed out the millions of people around the world who are looking for a plumber – since you probably don’t do worldwide house calls!
Now, Google and other search engines will do a lot of the heavy lifting on localizing searches, by reading the IP address of the person searching and roughly matching it with information on your website. But, that doesn’t mean your website will pop up first just because someone in your town types “plumber” into their search bar. You have to do the rest of the work.
You see, you might think that simply by writing on your website that you are “San Diego’s best plumbing service” you’ll get people in San Diego coming to your website. And, for some that will be true. But for the most part, people actually don’t start searches with what they actually need – it usually takes them a few tries.
That’s where we come in at Seo Service Company. Our experts track down the real keywords real people use when they’re searching for your business. To continue with the plumbing example, did you know that the most popular keywords associated with “plumber” all have the phrase “water heater” in them? We not only provide you with this information; we’ll write professional content that will get anyone in your area who’s having water heater problems to find your site right off the bat. We’ll also locate the variances, like “24 hour plumber” and “24 hr plumber,” and include those as well.
The same goes for Internet-based businesses as well, which today are more common than brick-and-mortar businesses – and which have even stiffer competition as it’s truly a worldwide market.
For keyword research on websites for Internet-based businesses, though, it requires a little more finesse, which is why it’s doubly important to have help on keyword research.
Let’s say you sell golf balls online. You have your favorite brands – but are they what people are searching for right now? Are they searching for Titleist, or Titlesit Pro v1 golf balls? Did you ever consider that people look for used or second-hand golf balls more than new ones? Or that golf ball markers are just as popular as golf balls? Or that the British spelling, “coloured,” is searched for more than the American spelling, “colored,” in association with golf balls?
Again, this is why keyword research is the most important factor in creating your website. And when it comes to your business, you don’t want to mess around – which is why we’re happy to help you with expert keyword research and SEO content creation. We want to help your business thrive!